First Option

Do more with First Option


  • $10.00 per month - First Option
  • $6.00 per month - Ultimate ID® Plus
  • $12.00 per month discounted rate when you sign up for both First Option and Ultimate ID® Plus
  • $30.00 minimum charge if First Option is closed within the first 90 days

Exciting Benefits

Your membership in First Option will reap rewards quickly, as you begin to save money on purchases for travel, groceries, restaurants, movies, prescriptions and much more. Also, First Option lets you register up to five additional family members who reside at least 25 miles or more from a First Fidelity Bank branch.

  • FREE Personalized Checks (wallet style, one box per order)
  • FREE Cashier's Checks

As a First Option member, you are entitled to an exclusive program that allows you and your family to save money on products and services you use every day.

Savings Xpress®

More than 500,000 savings opportunities in over 10,000 cities. Simply show your smart phone, or print your coupon from home and bring it in to the merchant. 

Travel Services

We offer the guaranteed lowest rates (even including Internet rates and "specials"), plus discounts and Cash Back Rewards. We're your travel advocates! Unlike other travel services, we don't make money on what you spend. Instead, we use all of the resources available, including the internet and "inside" travel industry trade-only connections to deliver more value for your travel and vacation dollar.

  • AirBNB
  • International & Domestic Air
  • Car Rental Reservations
  • Hotel Accommodations
  • Cruises
  • Condominium Vacations
  • Ski Lift Tickets
  • Theme Parks
  • CityPass®
  • Amtrak Tickets
  • Eurail Passes

Consumer Protection Services

Enjoy peace of mind knowing your personal information and purchases are safe and secure.

  • Cellular Phone Protection
  • $10,000 Accidental Death & Dismemberment Insurance
  • Automatic 90-Day Purchase Protection
  • Automatic Extended Repair Warranty
  • Discounted Bitdefender® Anti-Virus Software
  • Vehicle Safety Information
  • SimpliSafe Home Security Systems Savings

Shopping & Dining

Receive up to 25% off Gift Cards for Shopping Dining, Gas, Groceries and More.

  • National Retail Discounts – Participants include Macy's, Marshalls, Target, Old Navy, Walmart, and more
  • Office & School supply discounts from Office Depot®
  • Wholesale Savings Clubs including, SAM's Club, BJ's, and Costco
  • Online Gift Card Discounts – Participants include Texas Roadhouse, Chili's, Olive Garden, Panera, Burger King, and more

Entertainment - TicketXpress™

With First Option a night on the town can be less expensive than staying in

  • CityPass® - a pay-one-price ticket book that includes actual admission tickets to the most popular five or six famous attractions of cities like New York, Chicago, San Francisco, and more.
  • Movie Ticket & Movie Rental Discounts – Participants include AMC, Cinemark, Marcus Theaters, and Regal Cinemas for immediate delivery
  • Attraction & Theme Park Discounts – Adventure, excitement and thrills for the whole family for less! Participants include Sea World, Busch Gardens, Universal Studios, Dollywood, Six Flags, Disneyland Resort, Disney World, and many more
  • Ski Lift Tickets – Most major resorts across the country deeply discount ski lift tickets and passes for First Option members

Family Benefits

You can treat the family to discounts and savings on products and services they use every day!

  • Grocery Coupon Club - enrollment fee waived for members
  • Student Grant Locator Service
  • 24-Hour Emergency Road Service - discounted membership
  • Pet Health Insurance - discounted premiums
  • Gas and Grocery Savings

Health Services Savings

Receive special pricing and valuable health services discounts from some of the most trusted names in health care today!

  • Telemedicine 24/7 Doctor – general medical advice from licensed physicians for flu, infections, sore throats
  • Group Dental Discount Plan - including orthodontic discounts
  • Prescription Discounts – search and compare for participating pharmacies
  • Vision Care Discounts – over 10,000 network providers
  • Eyewear and Contact Lens Savings – 100% satisfaction guarantee
  • Hearing Care and Hearing Aid Discounts – hearing solutions with the latest technology
  • Alert1 Medical Alert System – home and mobile alerts

Cash Back Rewards featuring Rakuten

Announcing our new, Cash Back Rewards Program. Earn 50% more Cash Back rewards when you shop online (or in-store*) with the recognized leader in the industry, Rakuten.

Our new Cash Back Program offers:
  • 50% More Cash Back Rewards!
  • Exceptional special offers are available including daily deals, free shipping, refer a friend, and more!
Complete program Terms & Conditions available upon request by email at or by calling 877-327-1392. Enrollment and activation are required. A monthly membership fee applies.

Restoration Rescue®

Restoration Rescue® is your Identity Theft Restoration Service. A theft of your identity, credit or personal information can be devastating. If it happens to you, your Identity Theft Restoration team will deliver the most comprehensive restoration service available anywhere.

We’ll provide the following services as part of your Restoration Rescue® program*

You’re covered at no additional expense. We will pay for your Restoration Rescue® service, giving you access to a licensed attorney or Certificated Restoration Specialists, highly specialized in identity theft restoration*.

They will discuss any applicable laws and time limits and if applicable, provide an option to sign a limited Power of Attorney.

They will assist you in the recommended steps to seal up any ID theft or leak potentials and assist you in filing reports.

1Coverage begins 10 days from the date of enrollment.

*First Fidelity Bank has selected Generations Gold, Inc. a fully independent third-party benefits provider, to provide travel and other discounted services on an exclusive basis directly to First Option members. First Fidelity Bank assumes no liability for any of the providers in fulfilling their services. All liabilities, claims, damages, and demands are the sole and direct responsibility of Generations Gold, Inc. and its independent service or benefits providers. Discounts received through the First Option Program may not be used in conjunction with any other discounts. First Option Cash Back is not affiliated, associated, authorized, or endorsed by Rakuten, its subsidiaries or its affiliates. Benefits and services available through the Program are subject to change without notice. Not all plans and discounts are available in all areas. Some restrictions apply. Please visit or call 1.877.327.1392 for complete program details. © 2024 Generations Gold, Inc. All rights reserved.