First Option

Do more with First Option


  • $10.00 per month - First Option
  • $6.00 per month - Ultimate ID®
  • $12.00 per month discounted rate when you sign up for both First Option and Ultimate ID®
  • $30.00 minimum charge if First Option is closed within the first 90 days

Exciting Benefits

Your membership in First Option will reap rewards quickly, as you begin to save money on purchases for travel, groceries, restaurants, movies, prescriptions and much more. Also, First Option lets you register up to five additional family members who reside at least 25 miles or more from a First Fidelity Bank branch.

  • FREE Personalized Checks (wallet style, one box per order)
  • FREE Cashier's Checks

As a First Option member, you are entitled to an exclusive program that allows you and your family to save money on products and services you use every day.

Travel Services

We're your travel advocates! Unlike other travel services, we don't make money on what you spend. Instead, we use all of the resources available, including the internet and "inside" travel industry trade-only connections to deliver more value for your travel and vacation dollar. We offer the guaranteed lowest rates (even including Internet rates and "specials"), plus discounts and Cash Back Rewards on:

  • International & Domestic Air
  • Car Rental Reservations
  • Hotel Accommodations
  • Cruises
  • Condominium Vacations
  • Ski Lift Tickets
  • Theme Parks
  • CityPass®
  • Amtrak Tickets
  • Eurail Passes

Consumer Protection Services

Enjoy peace of mind knowing your personal information and purchases are safe and secure.

  • Cellular Phone Protection
  • $10,000 Accidental Death & Dismemberment Insurance
  • Automatic 90-Day Purchase Protection
  • Automatic Extended Repair Warranty
  • Discounted Bitdefender® Anti-Virus Software
  • Vehicle Safety Information
  • SimpliSafe Home Security Systems Savings

Retail Stores & Gifts

First Option will help you get more for less with substantial savings at many of the best stores in town!
  • National Retail Discounts – Participants include Macy's, Gap, Old Navy, Banana Republic, Barnes & Noble, BassPro Shops®, EB Games, JCPenney, Kohl's, LL Bean®, Men's Wearhouse
  • Office & School supply discounts from Office Depot®
  • Wholesale Savings Clubs including, SAM's Club, BJ's, and Costco

Dining & Entertainment

With First Option a night on the town can be less expensive than staying in
  • Online Gift Card Discounts – Participants include Applebee's®, Chili's, Bob Evans, Cracker Barrel, Logan's Roadhouse, Panera Bread®, Papa John's, Subway, Uno's Bar & Grill and many more*
  • Dining Dough – 68% savings on $25 dining certificates at your favorite local restaurants. Just click, print, and present.
  • CityPass® - a pay-one-price ticket book that includes actual admission tickets to the most popular five or six famous attractions of cities like New York, Chicago, San Francisco, and more.
  • Movie Ticket & Movie Rental Discounts – Participants include AMC, Carmike, Cinemark, Malco Theaters, Marcus Theaters, Nat’l Amusement/Showcase, NCG Cinemas, Pacific Theaters, Regal Cinemas, Warren Theaters
  • Attraction & Theme Park Discounts – Adventure, excitement and thrills for the whole family for less! Participants include Sea World, Busch Gardens, Universal Studios, Dollywood, Six Flags, Disneyland Resort, Disney World, and many more
  • Ski Lift Tickets – Most major resorts across the country deeply discount ski lift tickets and passes for First Option members

Family Benefits

You can treat the family to discounts and savings on products and services they use every day!

  • Grocery Coupon Club - enrollment fee waived for members
  • Student Grant Locator Service
  • 24-Hour Emergency Road Service - discounted membership
  • Pet Health Insurance - discounted premiums
  • Gas and Grocery Savings

Health Services Savings

Receive special pricing and valuable health services discounts from some of the most trusted names in health care today!

  • Telemedicine 24/7 Doctor
  • Group Dental Discount Plan - including orthodontic discounts
  • Prescription Discounts
  • Vision Care Discounts
  • Eyewear and Contact Lens Savings
  • Hearing Care and Hearing Aid Discounts
  • Alert1 Medical Alert System

Local Restaurant & Merchant Participation

Simply present your membership card at local restaurants and merchants and receive special discounts on valuable services right at home!

Cash Back Rewards featuring Rakuten

Announcing our new, Cash Back Rewards Program. Earn 50% more Cash Back rewards when you shop online (or in-store*) with the recognized leader in the industry, Rakuten.

Our new Cash Back Program offers:
  • 50% More Cash Back Rewards!
  • Exceptional special offers are available including daily deals, free shipping, refer a friend, and more!
Complete program Terms & Conditions available upon request by email at or by calling 877-327-1392. Enrollment and activation are required. A monthly membership fee applies.

Restoration Rescue®

Comprehensive identity theft restoration by licensed attorneys that will guide you through the steps required to take command of your identity.1
  • Coverage for Minor Child
  • Lost Document Recovery
  • Credit Reports
  • Junk Mail Reduction
  • Fraud Alerts
  • Personal Information Form

1Coverage begins 10 days from the date of enrollment.

*First Fidelity Bank has selected Generations Gold, Inc. a fully independent third-party benefits provider, to provide travel and other discounted services on an exclusive basis directly to First Option members. First Fidelity Bank assumes no liability for any of the providers in fulfilling their services. All liabilities, claims, damages, and demands are the sole and direct responsibility of Generations Gold, Inc. and its independent service or benefits providers. Discounts received through the First Option Program may not be used in conjunction with any other discounts. First Option Cash Back is not affiliated, associated, authorized, or endorsed by Rakuten, its subsidiaries or its affiliates. Benefits and services available through the Program are subject to change without notice. Not all plans and discounts are available in all areas. Some restrictions apply. Please visit or call 1.877.327.1392 for complete program details. © 2023 Generations Gold, Inc. All rights reserved.